Apple has severed ties with Google as its official navigation app and maps provider for the iPhone 5, and roped in Tom Tom in its place. Ever since Google came up with Android, Apple’s iPhone has found a fierce competitor in Android powered mobile devices. Tensions between the two giants are at the peak, especially considering that the Galaxy S III has been creating waves among the smartphone-savvy public. Experts believe that this move from Apple is aimed at dissociating itself completely from Google, in view of the Android’s rise to fame.
Rise in Tom Tom’s Share Prices
After the official statement that Tom Tom would be the new navigational app provider for the iPhone 5, the company’s shares prices escalated by 12%. This is expected considering Apple is pulling out all stops to make its iPhone 5 the best smart phone till date. If Apple is ditching Google and linking up with Tom Tom, we can expect that Tom Tom has come up with something special that Google’s Maps do not provide.
Investors don’t want to miss this Ace that Tom Tom has up its sleeve and that is the reason why the share prices have escalated. Market experts suggested that there might be a further increase in the prices after the release of the iPhone 5, provided the app receives a positive response from the consumers. Also, close to $625 million is generated on mobile device advertisements that are related to maps.
A Brief Introduction of Tom Tom and Its App
Tom Tom is a navigational solutions company based in Amsterdam. They create maps which are stretched over 200 countries and close to thirty five million kilometers. Apple chose Tom Tom as it is developing a maps application, in association with Apple, that is more suitable to the iPhone’s hardware and the iOS.
Tom Tom has said in a statement that they are ‘Applyfying’ the new app so that it will run smoother and faster in the new iPhone 5. Although Google Maps was amazing, both Apple and Tom Tom Claim that the user experience in the new app will be much better.
Maps Application to be Integrated in iOS6
In view of the latest partnership between Tom Tom and Apple, the latest version of the iOS, the iOS 6, will have the maps application integrated into it. This cannot be possible for the iPhone 5 but Apple has assured its patrons that the next iOS update will feature the navigational app from Tom Tom. So, all users who are still using the 3G and 4 versions of the iPhone can look forward to this new app with the latest software update.
What is New in the Latest Navigational App?
The speed and the user interface is something that will be different in the new app. Considering Google and Tom Tom use different methodologies to map a specific area, we can expect more attention to detail in the new app. Also, the voice navigation system from Tom Tom will help you reach the destination without having to look at the mobile screen while driving.