To differentiate itself from bigger competitors such as AT&T and Verizon, Sprint is said to be the only carrier that will offer an unlimited data plan for $100, which includes voice and data. With it’s “cost effective” plan, this is done in hopes of getting more subscribers at a time when Sprint is not doing too good.
Unlike Sprint, AT&T and Verizon are offering “tiered” plans of $15 to $80, which doesn’t include the $70 per month voice service.
Sprint CEO Dan Hesse mentioned that the idea will be scrapped if it starts to cost too much for the company in terms of taxes.
“If I have an all-you-can-eat buffet, and the entire New England Patriots football team shows up for dinner, it’s going to run me out of business,” said Dan Hesse.
With AT&T and T-Mobile in the midst of a merge, Sprint may drop to last place in terms of carrier rankings, while Verizon is doing much better recently, with it’s iPhone sales going through the roof.
October will be an important month for Sprint to catch up to it’s rivals, and the iPhone will prove to be vital in it’s success or failure.