iPhone 5 is probably the most anticipated mobile device of the decade and it is awaited by the entire world. The frenzy associated with owning the latest iPhone is so high that people are ready to wait in long queues for a couple of days to be the first ones to get their hands on it. Although Apple hasn’t so much as acknowledged that they are indeed manufacturing a new iPhone, people are getting excited by the rumors floating out everyday. Chinese businessmen have found a novel way of making a profit out of this craze. They have started pre-booking of the new iPhone 5 and promising the consumers that it will be delivered to them as soon as it is released.
Huge demand for Apple products in China
It is not surprising that Chinese businessmen have taken up the initiative of privately pre-booking the new iPhone. Firstly, Apple sells its products through its own chain of dealerships. So, this pre-booking is not exactly within legal realms. Secondly, Apple usually releases its phones or any other products in the United States before any other nation. So, Chinese nationals will have to wait their turn, which could be months after the US and Europe.
China is emerging as one of the new world’s superpowers and its citizens are also very tech savvy. Apple’s products are as famous as they are in the USA. So, the people are willing to do anything to get their hands on the latest products as soon as it is available anywhere in the world. Moreover, there is a limit to the number of pieces that can be imported. Smuggled Apple products are also available in China and consumers are paying exorbitant sums to own them.
Innovative marketing techniques
Chinese businessmen have employed some innovative methods to entice the buyers into pre-ordering the iPhone 5. One particular dealer listed all the possible features which could come with the new iPhone. The dealer also listed out the percentage chances of the features appearing on the iPhone 5. For example, he pointed out that there was an 18% chance of NFC technology being incorporated in the new iPhone. This did work as the dealer reportedly got a double booking from a single person. Also, he reportedly had close to half a dozen bookings.
Another online dealer, Alibaba.com, was quoted as saying that the news about features being present on the new iPhone was the most accurate available anywhere in the world. The representative, on the condition of anonymity, said that the boss had various sources from the ‘inside channels’ and the news was pretty accurate. We can assume that this is possible as the iPhone 5 is one the most eagerly anticipated gadgets and people would in fact pay to get some early news on it.
The Venture can be within legal realms
There is no rule or law which states that you cannot carry more than one iPhone while traveling out of the US. So, there is a possibility that small orders can be catered to within China. All the businessmen should do is to go visit an Apple store in the US and buy the phones. They can come back to China and sell it at any price they want, garnering impressive profits.