Apple is famous for withholding information till the last minute and revealing details at the end. This approach worked wonders for Apple when it was still building a reputation, and had a few successful products under its belt. However, in today’s market, Apple is the benchmark that its customers and rival companies are looking up to. It is questionable if the hush-hush strategy will prove to be successful.
People are almost desperate to know what Apple has in store for them and due to that, there have been rumors floating around about their most anticipated release, the iPhone 5. People are willing to pay, just to know what to expect when the iPhone 5 is released.
Some Rumors May Hurt Sales
Although most rumors showcase development, improvement and sophistication on Apple’s part, some of the developments have left customers and experts concerned about the future prospects, the most noteworthy being the 19-pin dock connector. Although this new connector is supposed to improve the speed and reliability of the iPhone 5, it will make all the existing accessories and peripherals obsolete. This is a worrying factor indeed as the iPhone was essentially an all in one device. It was a music player, alarm clock, navigational system, etc. So, all the accessories which the consumers had for their existing iPhone devices will become useless if they upgrade to the iPhone 5.
Tim Cook Drops a Hint on iPhone 5
Although there has not been any sort of confirmation from Apple’s spokespersons, the company’s CEO, Tim Cook, indirectly hinted in one of the interviews that Apple might launch a new iPhone shortly. Some reporters directly asked about the impact rumors floating around might have on the sales of the new iPhone and if Apple is indeed releasing the new device shortly. Tim Cook responded with a reply which was expected from the CEO of Apple.
He said that the rumors are something which Apple cannot control and sometimes, they do find it difficult to put up with them. But he also said that the anticipation among the fans for a product which could be released in the future is palpable and exciting as well.
Cook says that this Frenzy was Expected
However, Tim Cook said that he (and Apple) was not surprised by the amount of interest shown by the public in a future product. He attributed the anticipation to the quality and the type of products which Apple has the potential to deliver and has a track record of delivering. He added that Apple is committed to delivering the best its buyers can get from the market. This doesn’t seem to be like an outright rejection of the idea of a future product. This answer has excited all the rumor mongers, especially considering all the new parts being manufactured in bulk, be it the screen or the chassis.
Apple’s CEO Encourages People to Speculate
Tim Cook rounded off the interview by saying that he was happy that people have so many expectations on Apple. He said that this motivated the company to produce the next big things for its loyal customers and work even harder to ensure that they raise the bar with every new launch. He also added that Apple would not bother about the rumors nor would devote any energy to encourage or discourage the rumor mills, as an afterthought.